Social Media Portfolio
General Electric: New York Stock Exchange
Overview
When General Electric debuted on the New York Stock Exchange as two new companies—GE Aerospace and GE Vernova—the world was watching. Our mission was to amplify this historic moment across social platforms, ensuring maximum visibility and engagement.
Responsibilities
-
Led the end-to-end social media management for the NYSE listing campaign
-
Coordinated with NYSE social team and internal stakeholders for content alignment & approvals
-
Created NYSE social calendar and run of show for GE Corporate, GE Aerospace, and GE Vernova social teams
-
Helped conceptualize and execute creative content, including tease, launch, & sustain assets, behind-the-scenes visuals, and celebratory posts
-
Managed real-time engagement, responding to comments and fostering excitement
Google Chrome: TikTok Launch
Overview
The launch of Google Chrome’s TikTok channel was designed to connect with Gen Z users boldly and authentically. We successfully introduced Chrome to a new platform, growing its followers to 10K in 18 days, driving positive brand sentiment among a key demographic.
We used Chrome's partnership with McLaren F1 Racing to create an attention-grabbing launch video to kick things off.
Responsibilities
-
Assisted with developing the content strategy tailored to TikTok and Gen Z behaviors
-
Coordinated cross-functional approvals with stakeholders to maintain brand consistency
-
Led community management to foster engagement and brand affinity
WNBA: Toronto Team Launch
Overview
In a historic milestone for women's basketball, the WNBA announced its expansion into Toronto with the launch of its first Canadian team. This groundbreaking campaign celebrated the WNBA’s growing global presence, spotlighted the vibrant basketball community in Toronto, and generated buzz among fans and media alike.
Responsibilities
-
Conceptualized with a team of SMMs to brainstorm innovative and culturally relevant content ideas that resonated with the Toronto audience
-
Pitched and presented campaign concepts to secure client approval
-
Developed a social media content calendar and run-of-show, ensuring consistent launch across all platforms
Copywriting & Community Management
Responsibilities
-
Identified and developed relatable & viral content, aligning with Google Chrome's voice and audience interests
-
Wrote engaging copy for social media, maintaining the brand’s voice and tone
-
Managed community engagement, fostering meaningful brand connections
-
Coordinated with clients to secure approvals, ensuring seamless content execution across platforms
Instagram & Snapchat Story Ads
Responsibilities
-
Designed Instagram Story and Snapchat ads tailored to platform best practices and audience behavior
-
Built and launched ad campaigns using Business Manager tools, ensuring precise targeting for optimal performance
-
Managed advertising budgets to maximize efficiency, allocating resources strategically across campaigns
-
Tracked and analyzed ROI, leveraging data insights to refine strategies and improve campaign outcomes
Influencer Curated Content
Responsibilities
-
Developed campaign briefs to guide influencer content creation and ensure alignment with campaign objectives
-
Curated and selected campaign influencers based on audience, engagement metrics, and brand fit
-
Provided content feedback to influencers and coordinated reshoots to maintain adherence to brand guidelines and messaging
-
Managed influencer budgets, tracked expenses, and facilitated timely payouts to maintain positive relationships
-
Oversaw content publishing for timely delivery and maximized campaign reach through strategic resharing on brand channels