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Social Media Portfolio

Ray-Ban Meta: Meta Connect
Overview

Meta Connect was a high-stakes brand moment for Meta, and I served as the lead publisher for Ray-Ban Meta across a three-day event. With more than 50 assets rolling out across Instagram, Threads, Facebook, and YouTube. The work required precise execution, real-time decision making, and constant coordination across multiple stakeholders. The launch was especially sensitive because content could not go live until Mark Zuckerberg delivered specific lines on stage, and every post required double approval from the internal Meta team.

Responsibilities

  • Led publishing across Instagram, Threads, Facebook, and YouTube during Meta Connect

  • Managed go-live timing tied to live on-stage cues and embargo restrictions

  • Conducted final QA to ensure accurate, error-free publishing across all assets

  • Routed approvals with internal Meta stakeholders and managed rapid last-minute changes

  • Communicated live updates and calendar shifts directly to clients

  • Monitored and flagged social sentiment throughout the event

  • Sent live content and reporting updates to clients in real time

  • Instagram
  • Facebook
  • YouTube
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Google Chrome: TikTok Launch
Overview

The launch of Google Chrome’s TikTok channel was designed to connect with Gen Z users boldly and authentically. We successfully introduced Chrome to a new platform, growing its followers to 10K in 18 days, driving positive brand sentiment among a key demographic.

 

We used Chrome's partnership with McLaren F1 Racing to create an attention-grabbing launch video to kick things off.

Responsibilities

  • Assisted with developing the content strategy tailored to TikTok and Gen Z behaviors

  • Coordinated cross-functional approvals with stakeholders to maintain brand consistency

  • Led community management to foster engagement and brand affinity

  • TikTok
WNBA: Toronto Team Launch
Overview

In a historic milestone for women's basketball, the WNBA announced its expansion into Toronto with the launch of its first Canadian team. This groundbreaking campaign celebrated the WNBA’s growing global presence, spotlighted the vibrant basketball community in Toronto, and generated buzz among fans and media alike.

Responsibilities

  • Conceptualized with a team of SMMs to brainstorm innovative and culturally relevant content ideas that resonated with the Toronto audience

  • Pitched and presented campaign concepts to secure client approval

  • Developed a social media content calendar and run-of-show, ensuring consistent launch across all platforms

  • Instagram
  • Twitter
  • TikTok
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General Electric: New York Stock Exchange
Overview

​When General Electric debuted on the New York Stock Exchange as two new companies—GE Aerospace and GE Vernova—the world was watching. Our mission was to amplify this historic moment across social platforms, ensuring maximum visibility and engagement.​

Responsibilities

  • Led the end-to-end social media management for the NYSE listing campaign

  • Coordinated with NYSE social team and internal stakeholders for content alignment & approvals

  • Created NYSE social calendar and run of show for GE Corporate, GE Aerospace, and GE Vernova social teams

  • Helped conceptualize and execute creative content, including tease, launch, & sustain assets, behind-the-scenes visuals, and celebratory posts

  • Managed real-time engagement, responding to comments and fostering excitement

  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
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Copywriting & Community Management
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Responsibilities​

  • Proactively identified trends and turned them into timely, on-brand copy for Meta, Ray-Ban Meta, and Google Chrome across Threads, Facebook, and X

  • Wrote both original social copy and reactive reply copy, tailoring each message to platform behavior and brand voice

  • Owned publishing and community moderation, helping brands show up in a way that felt relevant, engaged, and culturally aware

  • Carefully vetted accounts and conversations before responding to ensure every interaction was brand safe

Influencer Management
Responsibilities​​

  • Manage a multi-million dollar influencer budget across evergreen programming and campaign-based content

  • Source and vet established, emerging, and niche creators in the AI space, including filmmakers, open-source developers, real-time AI enthusiasts, robotics engineers, and other creator voices shaping the category

  • Oversee two influencer agencies, guiding talent selection, setting scope, managing budgets, reviewing deliverables, and ensuring work stays aligned with brand goals

  • Lead in-house influencer sourcing, negotiation, contracting, usage rights, and whitelisting to secure the right partners for both ongoing and campaign-based initiatives

  • Brief creators on campaigns, product drops, and brand news, translating business priorities into clear creative direction

  • Manage creator calendars across 50 to 75 active partners at a time, balancing evergreen output with campaign moments and cross-functional timelines

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